Lets face it, most online reviews are useless. They are often written by writers who have been hired by the product manufacturers in order to promote the product. While marketers have known this fact for years it was a closely guarded secret to consumers. Until now. Cynicism in the average customer is at an all time high, and it is important to find ways around that.

One is by using natural marketing means, such as word of mouth, to advertise and promote your business. People will usually trust friends, coworkers, or family members over a review, and so you have to target that resource. You do this by using little promotions and things to make referrals more enticing to the customers you already have.

For example, let’s say you run a cell phone provider. If you were looking to increase word of mouth you could offer current customers an hour of free minutes for every referral who lists them as who sent them to the company. This will make them more likely to recommend you to their friends or family, without actually losing any money. You make profits, and increase advertising, without lifting a finger. It’s simple and effective.